Selecting A Winning Marketing Term Paper Topic: 11 Ideas

You should consider a lot of factors when selecting a topic for your term paper in marketing. Your topic should be neither too broad nor too narrow. It should be manageable and researchable as well. However, the strongest factor to be considered is your interest in the topic. If you are passionate about your research question, the quality of your term paper will definitely be high. You won’t get bored till the very last words of your work and it won’t be burdensome to bring it to perfection.

Here are a few tips on how to select the topic for your marketing term paper. They will help you make your topic more specific and decide what particular aspects you would like to explore.

• - Consider the target consumers.

It is important to define what group of people the marketing strategy is intended for. What age are the consumers of the product or service? What gender is this marketing strategy aimed at? What countries or cultures is this marketing strategy prepared for?

• - Refer to demographic research.

By backing up your topic with some demographic research, you will make it considerably stronger. Try to find some statistics on who uses the service or buys the product most often. Look for the evidence supporting your assumptions in a variety of different sources, like the company website, magazines, advertisements, etc.

• - Explore marketing psychology.

Strong research projects are often based on the study of marketing psychology. Look for the methods of persuasion and effective advertising techniques in psychology journals. It is interesting to research such themes, isn’t it?

Refer to the following list of successful ideas for your marketing term paper and come up with the similar topic of yours:

1. 1. Psychology of impulse purchase: why do people impulse buy?
2. 2. How effective are advertising research practices in improving the advertising performance of a company?
3. 3. How is brand popularity affected by brand extension?
4. 4. Compulsive buying behavior: why do the credit card owners suffer from this disorder the most?
5. 5. What is the role of outdoor advertising in improving the social awareness of the people?
6. 6. What is hedonic motivation and how does it influence consumer buying behavior?
7. 7. How is consumer brand perception affected by humor advertising?
8. 8. How do children respond to advertising messages and ad content?
9. 9. How do the people of different social layers respond to direct marketing?
10. 10. How do counterfeit brands influence consumers’ attitudes towards original brands?
11. 11. Why is it important to maintain a strong advertising campaign during a recession?

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